iREIT is a real estate research platform that provides valuable investment strategies rooted in fundamental analysis. Short for the “Intelligent REIT Investor,” iREIT’s goal is to assist investors in selecting the most worthwhile real estate investment trusts we can find. 

We are rooted in the same kind of valuation-seeking experience that the late yet legendary Ben Graham was talking about when he said:

“An investor calculates what a stock is worth based on the value of its businesses.”

Graham also practiced and preached how, “Successful investing is about managing risk, not avoiding it,” wise words iREIT puts into practice every day. It was his book, The Intelligent Investor, that inspired us to launch a REIT-focused enterprise based on selecting sound real estate securities. As he once wrote:

“What’s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework.”

iREIT combines that philosophy with powerful technology and highly-skilled research to provide a place where investors can build and maintain wealth for generations to come.  

The big ideas outlined in our mission and vision below can be summed up in one simple phrase – We do what we do to protect your principal so that you can sleep well at night. 


Let Us Introduce Ourselves 

Our Vision

We want to be your go-to REIT research site, whether you’re an individual investor, a financial planner, a family office, or an institution. iREIT is the intersection of technology and commercial real estate – built to benefit whoever it can.

Our Mission

The goal for iREIT is to provide in-depth research on over 125 publicly-traded REITs. We offer both qualitative and quantitative analysis, enabling investors to make decisions that protect their principal at ALL cost.

Our Process

Dividends Matter 

Since REITs must pay out at least 90% of their taxable income, they’re considered to be an attractive high-yielding asset class. However, dividends are also the foundation for total return performance, so the iREIT platform is dedicated to providing investors with in-depth research on dividend safety as well.  

Rhino REIT Rating Tool 

When valuing a REIT, it’s critical to assess the competitive advantages inherent to the business and its peers. For that reason, iREIT has created a powerful tool – the Rhino REIT Rating – to score each company in our “Intelligent REIT Lab.”  

Each company is analyzed and scored based on a variety of characteristics, with an emphasis on dividend safety. We use this scoring tool to select the highest-quality companies that should deliver optimal total returns.

Take Charge!  

Graham once explained: “The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.”

That is precisely what iREIT’s goal is. We provide the necessary tools to assist investors with our #1 mission – to protect principal at ALL costs. That’s what we call “sleeping well at night.”