Updated: August 28, 2024

This Privacy Policy applies to information we collect from all sources in connection with the provision of our Services, including in connection with our website and affiliated websites (collectively, the "Sites"), any mobile or other website operated by us, the software applications made available by us for use on or through computers and mobile devices (the "Apps"), and our publications, newsletters, memberships, portfolio solutions, webinars, conference calls, e-letters, blogs, books, electronic communications, widgets, conferences and events (collectively with Sites and Apps, the "Services"). This Privacy Policy does not apply to information collected for our own employment and human resources purposes. By providing personal information to us or by using our Services, you agree to this Privacy Policy. Please read the Privacy Policy carefully before using or submitting information via our Services.

I. Information Collection

When you use our Services, we collect personal information that you voluntarily provide to us, including your name, postal address (including billing and shipping address, telephone number, email address, and any other information that you choose to provide to us). Examples of when we collect this information include, but are not limited to, when you join our email list, sign up for text alerts, create an account, sign up for webinars, contact us, or interact with us for any other purpose. We may also collect your mailing and billing information when you place an order with us.

We may also collect technical information relating to your interactions with us and our Services, such as IP address, cookie identifiers, mobile device identifiers, browser and device type, time and date of visit, and pages visited and other activities on the Services. We may use cookies or similar technologies to collect such information for advertising and other purposes. Please see Section IV. Digital Advertising & Analytics of this Privacy Policy to learn more.

When you use the Apps that we offer, we may request permission to access certain functions such as your camera, photos, location, and geolocation information. If you do not want us to access this information, please use the settings available on your mobile device to deny these permissions.

II. Information Use

We may use the information we collect for any lawful purpose, including the following:

  • To maintain, operate, customize, and improve our Services, including for analytics purposes;

  • To provide and improve our Services, including Services we may develop in the future;

  • To respond to your inquiries or contact you as you request;

  • To send updates, promotions, and marketing materials that may be of interest to you;

  • To comply with the law and maintain the security of our Services; and/or

  • For any other purpose for which you have given your consent, or for any other purpose disclosed at the time of collection.

III. Information Sharing

We may share the information we collect with other parties, including the following:

  • With third-party vendors that perform services on our behalf, such as hosting providers, e-mail service providers, and payment processors;

  • With any affiliates or joint venture parties we may have business relationships with currently or in the future;

  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;

  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights of third parties; or

  • With your consent or as otherwise disclosed at the time of data collection or sharing. We may share information that has been de-identified ("anonymized"), without limitation.

IV. Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers ("Advertising Providers") who serve ads on behalf of us and others on non-affiliated sites. Some of those ads may be personalized based on information collected about your visits to our Services over time. This type of advertising is known as interest-based advertising. Sparkle City Research, LLC companies adhere to the Digital Advertising Alliance ("DAA") Self-Regulatory Principles and to the European Digital Advertising Alliance ("EDAA") Principles in the EU. You may visit www.aboutads.info/choices or youronlinechoices.eu to learn more. AppChoices is available for iOS and Android. We also use Google Analytics to improve our Services. To opt-out visit tools.google.com/dlpage/gaoptout.

V. Third-Party Links and Tools

We may provide links to websites or applications maintained by third parties. These websites and applications are independent from Sparkle City Research, LLC and have their own privacy policies. You should review the privacy policies of other websites or applications that you use. Our Services may also include integrated social media "plug-ins." If you use these tools to share personal information, those third parties may collect and use it per their own privacy terms. We encourage you to carefully read the privacy notices of any accounts you create and use.

VI. Cookies

Some of our Services use cookies and similar technologies. A cookie is a small file of letters and numbers stored on your browser or hard drive if you agree. You can find more information about the cookies we use and their purposes on our Cookie Policy.

VII. Your Choices

If you decide you no longer wish to receive marketing emails from us, you can unsubscribe by clicking the "unsubscribe" link at the bottom of each promotional email. Please allow up to 10 days to complete your request. With your consent, we may also send marketing-related or transactional SMS text messages to your mobile device. You can opt-out at any time by replying "STOP." Personal information collected through the short code program won't be sold or shared with third parties for their own marketing purposes.

VIII. US Privacy Rights

This section contains disclosures required under certain US state laws. The rights described below apply to residents of states with comprehensive data privacy laws, such as California, Colorado, Connecticut, Montana, Oregon, Utah, Texas, and Virginia. We reserve the right to discontinue this policy at any time at our sole discretion.

A. Personal Information We Collect or Maintain. In the preceding 12 months, we collected or maintained the following categories of personal information about US consumers.

(I) Categories of Sources

We may collect personal information from the following categories of sources:

  • Consumers

  • Data analytics providers

  • Third-party data providers

  • Operating systems and platforms

  • Related affiliates

(II) Why We Collect, Use, and Share Personal Information

We may use and disclose the personal information we collect for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation: our commercial purposes, including marketing, advertising, and enabling commercial transactions. Our business purposes include, but are not limited to:

  • Auditing related to our interactions with you;

  • Legal compliance;

  • Detecting and protecting against security incidents, fraud, and illegal activity;

  • Debugging;

  • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics;

  • Internal research for technological improvement;

  • Internal operations; and

  • Activities to maintain and improve our services.

(III) Retention of Personal Information

All of the above categories of personal information are stored by us and/or our service providers for as long as necessary to fulfill the specific purpose(s) described herein and to the extent permitted by applicable law. When we no longer have a legitimate commercial or business purpose for retaining your personal information, or when you request that we delete your personal information (subject to certain exceptions), we will remove such information from our systems and records and direct our service providers to do the same, which includes taking steps to anonymize it so that you can no longer be identified from it.

(C) Your Rights Regarding Personal Information

Subject to certain exceptions and limitations, if you are a resident of California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, or Virginia, you may have the following rights with respect to the personal information about you that we have collected:

  • Right to know — the right to request that we disclose to you: the categories of personal information we have collected about you; the categories of sources from which we collected the personal information; the business or commercial purpose for collecting, selling, or sharing the personal information; the categories of third parties to whom we disclose personal information; and the specific pieces of personal information we have collected about you.

  • Right to correct inaccurate personal information — the right to request that we correct inaccurate personal information we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.

  • Right to be informed at point of collection — the right to know the categories of personal information to be collected and the purposes for which the categories of personal information shall be used, before or at the point of collection.

  • Right to request deletion of personal information — the right to request that we delete personal information we have collected from you, subject to certain exceptions.

  • Right to opt-out of sale/sharing/profiling — the right to opt-out of the sale of personal information, the sharing of personal information for cross-context behavioral advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects.

  • Right not to receive discriminatory treatment — the right not to receive discriminatory treatment by us for the exercise of privacy rights.

To exercise your rights, you may submit a verifiable consumer request by clicking the "Do Not Sell or Share My Personal Information & Privacy Rights" link in the footer of our website, or by adjusting your Cookie Preferences. We will respond to your request consistent with applicable law. Please note that to protect your privacy and security, we may need to verify your identity before fulfilling your request.

(D) Verification Process and Required Information

Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. For all requests, you must at minimum provide your name, email address, and country of residence so we can attempt to verify your identity and process your request.

(E) Appeals

If we decline to take action on your request, you may appeal our decision within 60 days of receiving our response. To submit an appeal, please use the "Do Not Sell or Share My Personal Information & Privacy Rights" link in the footer of our website. We will inform you in writing of any action taken or not taken in response to your appeal, along with a written explanation of the reasons for our decision. If your appeal is denied, you may contact the attorney general in the state where you reside to submit a complaint.

(F) Authorized Agents, Parents, Guardians, and Conservators

You may designate an authorized agent to make a request on your behalf. To do so, you must provide the authorized agent with written permission to submit the request, and we may require you to verify your own identity directly with us. However, if you have provided the authorized agent with a power of attorney pursuant to applicable law, no further verification will be required. Connecticut and Utah residents: please note that rights requests may be submitted on behalf of children by a parent or guardian, and on behalf of an adult individual by a conservator.

(G) Minors’ Right to Opt-In

We do not have actual knowledge that we sell the personal information of minors under 16 years of age or that we share the personal information of minors under 16 with third parties for cross-context behavioral advertising.

(VIII) How to Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Wide Moat Research
📧 Email: [email protected]
🌐 Website: widemoatresearch.com

(IX) Data from Outside the United States

Sparkle City Research, LLC companies are based in the United States. If you are based in another country, your data will be processed by us in the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By using our Services, you acknowledge and consent to the transfer and processing of your personal information in the United States.

(X) Security Measures

Sparkle City Research, LLC companies have established reasonable precautions to protect the personal information we collect from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Technical measures include use of firewall protection and encryption technology where appropriate. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

(XI) Children’s Privacy

We do not knowingly collect personal information of children under the age of 16. If we become aware that we have inadvertently collected personal information from a child under the age of 16, we will take steps to immediately delete this information from our servers. If you believe that a child under the age of 16 may have provided us with personal information, please contact us using the information provided in the "How to Contact Us" section above.

(XII) Changes to Our Privacy Policy

Sparkle City Research, LLC companies may make changes to this Privacy Policy from time to time. You should check this page periodically for updates. Your continued use of our Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.